Sophia Lewis

The Delhi Metro has unveiled a new plan designed to improve the travel experience for passengers who fall under special categories by introducing priority screening measures. This initiative is part of the Metro's continuous efforts to enhance safety and convenience for all its passengers, especially those requiring extra assistance.The new priority frisking measures will specifically benefit individuals such as senior citizens, pregnant women, and people with disabilities. By streamlining the security process for these groups, the Delhi Metro aims to reduce wait times and make the commuting experience more efficient and comfortable. This decision reflects an understanding of the unique…

To appeal to consumers, enterprises such as Amazon and Zoom have been emphasizing their corporate social responsibility (CSR) initiatives through comprehensive reports.These reports allow businesses to showcase their initiatives benefiting employees, customers, communities, and the environment—highlighting objectives beyond profit generation. Research indicates that CSR disclosures are linked to increased sales.As a marketing professor, this correlation prompted a compelling question: Are the additional sales driven by CSR disclosures coming from new customers, or are they simply boosting purchases from the existing customer base?In a recent study analyzing several hundred Chinese companies, a colleague and I sought to answer this question. Our…